App Business Made Easy

Glossary

Everything you need to know about AdTech and Mobile App industry!

Ad Exchange

An Ad Exchange is a digital marketplace where publishers and advertisers enter into real-time bidding to buy and sell ad space and impressions.

Ad format describes how the ads will look in your app and where they’ll be located

Authorized Digital Sellers or Ads.Txt is a text file that allows publishers to declare who is authorized to sell their digital inventory publicly.

App Business Made Easy